Brand Identity & Custom Website Design
The Norton Building
Though The Norton Building had hosted meaningful events for decades, they had never invested their own website. With a venue upgrade well underway, the owners went all in on a custom website and branding package to ensure their online presence would match the in-person experience.
The goal was a visual identity and online home that would reflect the venue’s simple elegance and feel like just the right blend of modern and timeless.
Details & Inspiration
A standout feature of this project was all of the custom artwork. From a commissioned watercolor painting for the homepage, to a sketch of the grand staircase, to hand-drawn icons for their social media, there are little custom touches everywhere that make the website feel personal.
The Norton Building now has a brand identity that honors its legacy and matches the professionalism they bring to their events. And a brand new website that finally showcases the uniqueness of their one-of-a-kind venue.
The Result & Deliverables
Custom Website – This project was originally planned as a template customization, but as we dug into the project it became clear the venue needed a custom design. So we pivoted and delivered a beautiful 12+ page custom website.
Illustrations – Custom rose line art pattern, hand-sketched courtyard staircase, hand painted watercolor of the courtyard staircase, and hand-drawn icons.
Logo Designs – We provided a large variety of logo options for the multiple use cases the venue has.
- Dean & Larkin Norton
The Norton Building
We just could not be happier with the results, how easy the whole process was, and the time Erica spent making sure every detail was perfect. She has gone so far above and beyond our expectations.
“Our website is SO much more professional than any of our competitors.”
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