Because a professional brand and website isn’t just “nice to have.” It’s where first impressions are made, trust is built, and sales begin. So when those are DIY'd, outdated, or missing entirely, it’s actively holding your business back.
When your brand, website, and visibility strategy are designed correctly, you don’t have to convince people you’re the right choice for them, because it will be obvious.
When Your Website Doesn't Work, Neither Does Your Business
design | strategy | visibility
I am a “design-last” kind of designer. You’re here to get results, not just look pretty.
That’s why I prioritize getting a crystal-clear understanding of your business and building you a rock-solid strategy before we pick a single font or color.
There’s no point in throwing a coat of paint over something that has no structure to it. I want to make sure we're future-proofing your investment, so I take the time to build the foundation that gets results first.
Strategy is Always First,
Never an Afterthought
My promise to you
...and more. Are you next?
✓ Artists & Makers
✓ PR & Social Media Managers
✓ Coffee Shops & Restaurants
✓ Real Estate Agents
✓ Non-Profits
✓ Wedding Venues
✓ Photographers
✓ Wedding & Event Pros
✓ Home Organizers
✓ Custom Home Builders
✓ Interior Designers
✓ Construction Contractors
Who I Love to Work With
SERVICES
How We Can Work Together
I’LL AUDIT:
- Brand Experience: Across your website, marketing, and other touch points to see where you're missing opportunities.
- SEO: I'll look at both technical (behind the scenes) and on-page SEO plus your Google Business Profile.
- Website Accessibility & Legal Compliance: Where are you not in compliance and opening yourself up to legal issues.
- Website User Experience: Where your website is confusing or making it harder for conversions.
YOU GET:
- A detailed report with priority items based on your audit
- Recommendations for next actions to get you closer to your goals
- A $300 audit credit towards any of my services
Your Investment: $485
Visibility Audit
Packages are custom quoted based on your specific needs - because your business is unique and a one-size-fits-all approach just doesn't work when you want high-level results.
PACKAGES CAN INCLUDE:
- Brand Strategy Foundations
- Visual Brand Design or Refresh (Colors, Fonts, Logo Suite, Guidelines)
- Showit, WIX, Squarespace, or Shopify Website
- Done-for-You Copywriting
- Done-for-You SEO Keyword Strategy
- Basic or Advanced SEO Implementation
- Launch tech & logistics handled
- 30 days post-launch support
- Post-launch resource portal and training library
average Investment from $3,500 to $15,000
Brand + Web
INCLUDES:
- Detailed pre-VIP Day planning and prep through your client portal
- 8 hours of focused, fast-tracked work
- Up to 2 hours of follow-up for tweaks or questions
CAN BE USED FOR:
- Website updates or new pages
- Brand collateral or other design work
- Technical work like site integrations, CRM system setup/support, Email system setup/support
- Campaign execution (emails, design collateral, site pages, etc.)
My most popular service!
Your Investment: $1,500
VIP Power Day
Get found by ideal clients on Google Maps and search engine results without the guesswork or expensive paid ads. Plus boost your chances of showing up in AI search results. This one-time, fixed-fee SEO boost makes sure your website is doing the hard work - no hourly surprises or hidden extras.
INCLUDES:
- SEO Strategy
- Keyword Research and Reporting
- On-page Optimizations (up to 5 pages)
- Google Search Console Set-up
- Website Clean-up (up to 2 hours)
- Google Business Profile Set Up or Refresh
- ChatGPT and Google AI Optimizations
Your Investment: $2,500
Visibility Boost
Jenny,
Getting It Done Organizing, Dallas
Erica is amazing! She is re-doing my website and I am so excited for how it is coming along. She also did my Cyber Monday sale marketing and all the print and tech materials for my speech in September. Even if you don't know what you need, I am sure Erica can help you.
I’m absolutely blown away!
Dean & Larkin,
The Norton Building, Louisiana
how easy the whole process was, and the time Erica spent making sure every detail was perfect. She has gone so far above and beyond our expectations. We are absolutely thrilled with the new website and It has increased calls and inquiries ten fold!
We just could not be happier with the results,
Brie,
BCL Studio & The Green Room, NY
I’m a total design control freak, so outsourcing my own website felt like handing over my first-born brand baby. But Erica? It’s as if she climbed into my brain, rummaged around in my vision boards, and pulled out exactly what I was trying to create.
She got it. Like, creatively telepathic levels of got it.
Annie Jo & Colin,
Chicago's Gman Tavern
We showed a few people at Gman last night and everyone was shook. Just stunning. A million thank yous!
It's perfect!
I'm actually stunned.
✓ Developing and executing a one-day sale that resulted in $50k in direct sales and over $100k in total revenue.
✓ Taking a wedding venue from competing solely on price, to 10X inquiries, fully booked out, and raising their rates.
✓ Helping my many of my clients raise their prices and increase revenue within 6 months of working with me.
✓ Multiple clients ranking in Google Maps, on organic Google search, and in AI search results.
Cheers to some recent client wins:
Short answer: no. If it feels like we're a fit, I'm happy to work with all kinds of businesses.
But I have a unique understanding of how local businesses serve their communities, so they tend to find me. Plus, I understand the ins and outs of Google Business Profiles and local SEO.
6. Will I be able to manage my site after it's built?
5. What website platforms do you work with?
4. What is the timeline for website, brand, or SEO work?
3. Do I really need branding or a brand refresh?
I can help you get your website optimized for ranking on Google or showing up in AI searches. However it’s not an overnight process and I can't guarantee specific results - although my track record is damn good.
SEO involves a lot of factors (website design, copy, user experience, market research.) If it were easy, everyone would do it. Luckily, I understand and handle the dozens of details that go into sites that rank, especially in local markets.
6. Will I be able to manage my site after it's built?
5. What website platforms do you work with?
4. What is the timeline for website, brand, or SEO work?
3. Do I really need branding or a brand refresh?
Your branding (aka visual identity) and strategy are the foundation of your business. We can't build a site the converts without a solid brand foundation.
If you've recently worked with a brand designer, you may not need a refresh. Since every business is unique, I'll review your specific situation before I send your custom quote.
6. Will I be able to manage my site after it's built?
5. What website platforms do you work with?
4. What is the timeline for website, brand, or SEO work?
3. Do I really need branding or a brand refresh?
My signature top-to-bottom transformation (Visibility VIP) is a 6-10 week process.
Brand design, smaller websites and SEO Boosts typically have 1-2 week timelines.
I balance getting you results as quickly as possible while taking the time to make sure you get the most out of your investment.
6. Will I be able to manage my site after it's built?
5. What website platforms do you work with?
4. What is the timeline for website, brand, or SEO work?
3. Do I really need branding or a brand refresh?
If you already have a website on Squarespace, Showit, WIX, or Shopify, I can work in that platform!
If we're building from scratch - or if a platform change is the right call based on your needs - I'll recommend the best-fit option for you.
My favorite is Showit - it's the best fit for 80% of my clients. Showit has the most design flexibility, integrated Wordpress blogging, and is easy for client's to use and maintain themselves, if they choose.
6. Will I be able to manage my site after it's built?
5. What website platforms do you work with?
4. What is the timeline for website, brand, or SEO work?
3. Do I really need branding or a brand refresh?
Yes! I know for a lot of businesses, the last thing you need is another monthly bill. Your website comes with a video training library and 30 days of support with me while you learn to manage the site yourself.
If you do want to outsource maintenance and minor updates, I offer a low-cost membership!
