The Green Room is a blog for green beauty and eco-living advocacy. Brie shares reviews and resources on all things green beauty and wellness, including her work as a judge for the Cert Clean Beauty Awards. Brie also owns BLC Studio, a creative house for bold brands and musicians.
Custom Website Design Returning Client
BLC Studio &
The Green Room
After completing the bold, maximalist rebrand for BLC Studio, we dove straight into Brie's next vision: a mini site to house her passion project, The Green Room.
This site serves as a dedicated space to share her green beauty favorites, eco-living tips, wellness insights, and behind-the-scenes experiences as a Cert Clean Beauty Awards judge.
While The Green Room needed to stand on its own, it also needed to feel connected to the BLC Studio brand. Our creative direction leaned into that balance, using a complementary color palette infused with clean tones and imagery designed to make visitors feel like they'd just stepped into a Wes Anderson film's beauty salon.
The Vibe:
- Retro
- Colorful
- Maximalist
- clean
- Editorial-ish
- Wes Anderson Whimsy
The Green Room Details & Inspiration
As a certified control freak, handing off my website was terrifying. Erica made it painless — and also made it perfect. She captured my vibe so perfectly, I swear she hacked my brain. 10/10 would work with again.
“Creative telepathy is real, and Erica has it.”
- Brie, The Green Room
Custom AI Generated Images
Custom AI-generated images are a new alternative to stock photos that can help you stand out with unique visuals. We carefully prompt and curate images to match your aesthetic, story, and website needs, using photo editing tools where needed to refine the look. For The Green Room, we created a mini collection that brought their brand vibe to life in a way traditional stock photos never could.
The Result & Deliverables
AI Image Curation - No boring stock photos here. We generated custom AI images to fit The Green Room's unique needs and style.
Custom Mini Website – 3 main site pages + 4 supporting pages
The result is a cohesive extension of BLC Studio that feels intentional while standing on it's own. The final site was designed to feel like you’re shopping in an eco living store tucked inside a Wes Anderson film: whimsical and filled with fun details.
Layered textures, bold color blocking, and lots of product image cutouts - every element was built to invite exploration and curate The Green Room vibe. Al while reinforcing the visual voice of her larger brand. It’s editorial, quirky, and unmistakably her.
OMG it's so perfect! 🤩 I am so grateful and in love with everything you've done!
- Brie, The Green Room
